Figuring Out · FO288

In today’s episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the co-founder of one of India’s iconic brands, Micromax. This brand revolutionized the market by introducing India’s first phone with a 30-day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ₹12,000 crores in just five years, along with Rahul’s unique thought process behind it.

1. 03:31Childhood & Favorite Games
2. 06:11Why Playing Games Matters
3. 07:57Early Struggles
4. 09:44Value of Like-Minded Friends
5. 11:43First Programming Business
6. 16:58Tie-Up with Nokia
7. 20:10M2M Business Across India
8. 26:31Starting Of Micromax
9. 28:48Selling Micromax Phones
10. 31:45Innovation at Micromax
11. 35:30How Innovation Ideas Came
12. 38:19Micromax Peak Revenue
13. 42:17Importance of Advertising
14. 44:40Choosing Akshay Kumar as Brand Ambassador
15. 47:14Apple’s Marketing Strategy
16. 48:43Price Sensitivity in India
17. 50:24What Went Wrong for Micromax
18. 58:52Thoughts on B2B Business
19. 1:00:05Why Hunger is Key To Success
20. 1:05:59Raj on Belief System
21. 1:08:01New Electronics Business
22. 1:15:35AI Venture
23. 1:20:06Questions to Ask for Success
24. 1:21:29Meeting Asin
25. 1:26:00Closing Thoughts