Rahul Sharma
Micromax Founder On Building 16000 Cr Company, Business In India & Akshay Kumar
Business01:27:25In today’s episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the co-founder of one of India’s iconic brands, Micromax. This brand revolutionized the market by introducing India’s first phone with a 30-day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ₹12,000 crores in just five years, along with Rahul’s unique thought process behind it.
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Figuring Out · FO288In today’s episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the co-founder of one of India’s iconic brands, Micromax. This brand revolutionized the market by introducing India’s first phone with a 30-day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ₹12,000 crores in just five years, along with Rahul’s unique thought process behind it.
- 03:31Childhood & Favorite Games
- 06:11Why Playing Games Matters
- 07:57Early Struggles
- 09:44Value of Like-Minded Friends
- 11:43First Programming Business
- 16:58Tie-Up with Nokia
- 20:10M2M Business Across India
- 26:31Starting Of Micromax
- 28:48Selling Micromax Phones
- 31:45Innovation at Micromax
- 35:30How Innovation Ideas Came
- 38:19Micromax Peak Revenue
- 42:17Importance of Advertising
- 44:40Choosing Akshay Kumar as Brand Ambassador
- 47:14Apple’s Marketing Strategy
- 48:43Price Sensitivity in India
- 50:24What Went Wrong for Micromax
- 58:52Thoughts on B2B Business
- 1:00:05Why Hunger is Key To Success
- 1:05:59Raj on Belief System
- 1:08:01New Electronics Business
- 1:15:35AI Venture
- 1:20:06Questions to Ask for Success
- 1:21:29Meeting Asin
- 1:26:00Closing Thoughts
