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Business01:47:03
Figuring Out · FO263
FO263Business · 2024-10-08 · 01:47:03 · Shot in Mumbai
Sushant Dash
How To Build BILLION Dollar Coffee Business? - Secrets Revealed
Business01:47:03362K
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01:47:03
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About this episode
In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.
Chapters · tap to jump in
0:00Introduction↗2:16Why he thinks he was chosen as CEO↗12:40Why a Barista training essential to work at Starbucks↗16:59A Barista’s job is hard↗19:59Launch of Starbucks in India↗22:23Global franchise coming to India↗26:15Matching taste from Starbucks USA↗29:33Convincing TATA↗33:41Caffeine or status?↗36:05Strategies Starbucks uses↗46:16Competitors in India↗49:29International brand vs Indian brands↗58:04Time taken to run profits↗1:00:05Toughest place to work in↗1:06:50His favourite coffee↗1:07:29Starbucks failing in Australia↗1:10:20Fastest growing market for Starbucks↗1:11:08Indian categories which can go global↗1:18:08Time & money it takes to build a national brand↗1:22:17Tips for businesses in Tier 1 cities↗1:29:19Future of coffee in India↗1:31:01Myths & facts about Starbucks↗1:42:50Why CCD failed↗1:44:56What happened to Barista↗1:45:42Thank you!↗
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Figuring Out · FO263Sushant Dash
How To Build BILLION Dollar Coffee Business? - Secrets Revealed
In this episode
In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.
Chapters
- 0:00Introduction
- 2:16Why he thinks he was chosen as CEO
- 12:40Why a Barista training essential to work at Starbucks
- 16:59A Barista’s job is hard
- 19:59Launch of Starbucks in India
- 22:23Global franchise coming to India
- 26:15Matching taste from Starbucks USA
- 29:33Convincing TATA
- 33:41Caffeine or status?
- 36:05Strategies Starbucks uses
- 46:16Competitors in India
- 49:29International brand vs Indian brands
- 58:04Time taken to run profits
- 1:00:05Toughest place to work in
- 1:06:50His favourite coffee
- 1:07:29Starbucks failing in Australia
- 1:10:20Fastest growing market for Starbucks
- 1:11:08Indian categories which can go global
- 1:18:08Time & money it takes to build a national brand
- 1:22:17Tips for businesses in Tier 1 cities
- 1:29:19Future of coffee in India
- 1:31:01Myths & facts about Starbucks
- 1:42:50Why CCD failed
- 1:44:56What happened to Barista
- 1:45:42Thank you!
RAJ SHAMANI
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